Trump Media Adds $40 Million in Bitcoin to Treasury Holdings
Trump Media Buys 451 BTC During Market Dip
Trump Media & Technology Group has added approximately 451 Bitcoin (BTC) to its corporate treasury, spending just over $40 million at current prices. The purchase was traced to wallets associated with Crypto.com, according to on-chain data shared by blockchain analysts.
This marks the company’s first major Bitcoin purchase in three months, coming as Bitcoin trades near $89,600 following a broader market pullback.
Total Bitcoin Holdings Now Exceed $1 Billion
With the latest acquisition, Trump Media’s total Bitcoin holdings have risen to approximately 11,542 BTC, now valued at roughly $1.03 billion based on current market prices.
The company has steadily accumulated Bitcoin throughout the year, making it a core treasury asset rather than a short-term speculative position. Previous disclosures show the firm has used a mix of equity financing, debt instruments, and strategic partnerships to fund its Bitcoin strategy.
Part of a Broader Corporate Bitcoin Strategy
Trump Media, which operates the social media platform Truth Social, is led by CEO Devin Nunes and is majority-owned by a trust tied to former U.S. president Donald J. Trump.
The company has increasingly positioned itself alongside a growing group of public firms that view Bitcoin as:
a long-term store of value
a hedge against currency debasement
a strategic reserve asset
Unlike companies that make one-off crypto purchases, Trump Media has consistently reinforced Bitcoin’s role on its balance sheet.
On-Chain Data Sparks Market Discussion
The transaction quickly drew attention across crypto markets after on-chain tracking tools flagged the wallet movements. Analysts and traders noted the timing of the purchase, highlighting it as a vote of confidence during a price dip, rather than a momentum-driven buy near market highs.
Some observers compared the strategy to other corporate Bitcoin holders that accumulate during periods of weakness, suggesting Trump Media is taking a long-term, conviction-based approach rather than reacting to short-term price swings.
What This Signals to the Market
While Bitcoin has seen increased volatility in recent weeks, corporate accumulation has remained a closely watched signal. Trump Media’s latest purchase adds to the narrative that institutional and corporate buyers continue to step in on pullbacks, even as retail sentiment remains cautious.
The move reinforces Bitcoin’s growing role as a treasury asset for publicly traded companies, particularly those willing to embrace non-traditional balance sheet strategies.
Conclusion
Trump Media’s $40 million Bitcoin purchase underscores its ongoing commitment to Bitcoin as a strategic reserve asset. With over $1 billion in BTC now on its books, the company stands among the more aggressive corporate adopters of Bitcoin, signaling long-term confidence despite near-term market uncertainty.
